Top myths about content design demystified

Samartha Vashishtha


Content design leader, Facebook/Meta

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Session information

Content design is the new role on the block, and it has left many of us in allied content professions wondering what it takes to break into it. In this session, we’ll look at 8 myths about content design and whether they hold true.

Find answers to questions like:

  • Does content design require training as a designer?
  • Is content design simply technical communication in a new avatar?
  • How do content strategy and content design differ?
  • Do I need a portfolio to break into content design?

and more

About Samartha Vashishtha

As a design leader specialized in current content strategy, Samartha Vashishtha works with words, pixels, and everything betwixt to craft delightful experiences. Before starting his role as a content design leader with Facebook/Meta, he led content strategy teams at Atlassian, Expedia, and Adobe. Samartha is passionate about growing the nascent content design community in EMEA, and encouraging UX professionals to think about content as an integral part of design.


Earlier experience as a speaker
 STC Summit (multiple years /editions)
 tcworld Global
 tcworld India (multiple years/editions)
 Text Analytics World
 STC India Conference (multiple years/editions)
 LavaCon
 Adobe Tech Summit
 Atlassian “The Point”
 Outcome UX conference