Content Strategy, Content Operations, & Content Design: What path equips you best for your future?

An interactive session with Sarah O’Keefe


Sarah O’Keefe, Chief Executive Officer, Scriptorium Publishing

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Session information

In this session, Sarah will discuss big industry trends and how they will affect career choices for technical communicators. Does the big picture appeal to you? Maybe focus on content strategy. Are you interested in the nuts and bolts of publishing automation? Content ops may be for you. Do you want to focus on customer interactions across different media? You might want to look at content design. Sarah will explore these and other possibilities and take your questions about career paths.

About Sarah O’Keefe

Sarah O’Keefe, Chief Executive Officer, founded Scriptorium Publishing to work at the intersection of content, technology, and publishing.

Today, she leads an organization known for expertise in solving business-critical content problems with a special focus on product and technical content.

Sarah identifies and assesses new trends and their effects on the industry. Her analysis is widely followed on Scriptorium’s blog and in other publications. As an experienced public speaker, she is in demand at conferences worldwide.

In 2016, MindTouch named her as an “unparalleled” content strategy influencer.

Sarah holds a BA from Duke University and is bilingual in English and German.