UX Writing Fundamentals

Course snapshot

Objectives: 

  • The participants will learn to:
      • Use design software to design UX content
      • Create and iterate UX content 
      • Design and apply voice and tone
      • Practice a framework for design critique
      • Analyze UX content for usability and brand
      • Measure user and business outcomes
      • Understand the differences and similarities among content roles
      • Learn methods for content research specific to UX content
  • Mode of delivery: Online, live sessions
  • Dates: 6 Saturdays starting 17th January 2025 and 12 hours of offline exercises and prereading
  • Time: 7:30 PM to 9:30 PM IST (6:00 AM to 8:00 AM PT)
  • Fees: INR 19850 per participant
  • Certification: Based on attendance and performance

Course content

When people use apps or interactive websites, they read user experience (UX) writing. This is the most common kind of text most people see, but they probably don’t realize it. Good UX writing is invisible to the user. Unlike most technical or support content creators, who work to describe how to use the products that exist, UX content designers work upstream, using their skills with language to make products and services that are easy for people to use while meeting business needs. 

In this training, students will learn how to write content that is clear, concise, purposeful, accessible, and the one that creates a great user experience. We will explore using design and research tools, we will critique and iterate, and we will discuss collaboration with other people in product design. 

Content

  • Definition of UX writing
  • Best practices & processes of UX
  • User research methods, processes, and ethics
  • Inclusive & accessible design
  • UX writing analysis, critique, and feedback
  • Brand: Voice, tone, personality, and principles
  • Measuring impact qualitatively & quantitatively
  • Collaboration in UX and product teams
  • Presenting UX writing work & its impact
  • Jobs in UX writing

Prerequisites

  • Trainings: No prerequisite
  • Work experience: Some experience working to create content or experiences for other people to use
  • Hardware/software: A computer or laptop capable of: 
    • Running ther meeting software
    • And simultaneously running Figma.com (free version is fine) in a browser or client app

Evaluation

  • Attendance and participation
  • Completion of original homework assignments
  • An online final test

Certification requirements

You will receive a Certificate of Completion from STC India based on the following criteria

  • At least 80% participatory attendance
  • At least 70% score on the test
  • At least 3 of 4 homework assignments completed

Trainer profile

As president of Catbird Content, Torrey Podmajersky helps solve business and customer problems using UX content. She’s written inclusive consumer and professional experiences since 2010 for enterprises and startups including Xbox, Microsoft, OfferUp, and Google. Now, she leads Catbird Content to meet the needs of startups and enterprises who need strategies for success using UX content. 

Torrey’s best-selling book, Strategic Writing for UX, was published in 2019. Torrey also creates curriculum and teaches in schools and conferences worldwide. 

Torrey uses her broad experiences to help her empathize with a broad range of people. She has a BS in Physics and an MS in Curriculum & Instruction, has written fiction, marketing, and tech docs, worked in home health care, retail, hotels, and taught high-school science. 

Registration 

The course fee is INR 19,850 and you can avail

  • Early bird discount: 5% off for registration until 30th November 2024.
  • STC Members discount: 5%
  • Group discount: 5% off for a group of 4 or more

To register

1. Pay via payment gateway

Pay Now

Send the details of the transaction to upskilling@stc-india.org

2. Pay through NEFT

Bank details for NEFT
Account Name: India Chapter STC
Bank Name:Indian Bank
Branch: DECCAN GYMKHANA
Account Number: 0413584566
IFSC Code: IDIB000D007
MICR: 411019004

Send the details of the transaction to upskilling@stc-india.org

3. Pay through cheque

Cheque should be drawn in favour of: India Chapter STC

Send to:
STC India
C/O: Rajib Borkataki
A3/603, Park Island
Shashtri Nagar, Yerwada
Pune – 411006
Landmark: Near Sahyadri Hospital
Mobile: 9822295801

Send the details of the cheque to upskilling@stc-india.org

Contact

For any questions, please write to us at  upskilling@stc-india.org