Conference Agenda

November 27-28, 2020

November 27 and 28, 2020 will see many interesting sessions by great speakers from around the world on the latest in technical communication, content strategy, user assistance, and finally achieving the greater goal of Deep Delight through User Experience.

Do not miss this great opportunity to hear from some of the great minds in our community. Registrations are closed NOW ! The last day for registration was 24th November!

The Zoom Webinar links for the sessions have been sent to all the registered attendees by email. Please check your promotions or junk folder if you don’t see the email. If you haven’t received this email, send us a note immediately on

Time Slot
06:00 P.M.
(45 m)
STC India President’s Address
Speaker: Mugdha Achalkar (Pune)
06:45 P.M.
(45 m)
Documentation strategy: The missing link
Speaker: Sachin Shenoy (Bengaluru)
-Information Engineering Leader, Mentor, User Assistance Specialist, and Documentation Strategist.

The missing link in most documentation strategies is often embedded in the grassroot execution. We will evaluate everyday tasks to identify the scope, impact, and best practices.

07:30 P.M.
(30 m)
08:00 P.M.
(60 m)
Strategic Writing for UX
Speaker: Torrey Podmajersky (Seattle)
Author of the best seller Strategic Writing for UX; UX Writer at Google

Content professionals make measurable impact when we align with customer goals and business priorities from the beginning. In this presentation, Torrey Podmajersky explores the history and future of UX content in the software industry, demystifies the critical relationships among the variety of content we develop, and discusses how UX writers work across stakeholders to help our customers and businesses meet or exceed their goals.

Time Slot

10:00 A.M.
(45 m)

Data-driven approach to enhance user’s information experience
Speaker: Ashwini Mathad (Pune)
Manager – Information Design & Development, BMC Software

If data and content metrics excite you, then this session is definitely for you!

This session covers BMC IDD’s continuous efforts to gain insights on the content metrics and how these metrics have paved a way for improving the information experience. Do attend this session if you want to know how a documentation team can leverage metrics, correlate the data, draw meaningful insights, and act on the actionable feedback. In this session, you will also get to see some case studies and examples that have helped BMC IDD team to improve their content experience.

10:45 A.M.
(15 m)
11:00 A.M.
(45 m)

Big Picture, Small Picture, and The Art of Framing
Speaker: Edwin Skau (Bengaluru)
Founding Director, Solutions by Design
Edwin is one of most endearing speakers at the STC India conferences known for his entertaining and engaging sessions. Watching him speak is a great learning for all of us on becoming a good public speaker.

Context is King.
Data by itself tells you nothing. It just sits there waiting for you to draw meaningful insights.
It is, however, the questions you put to data that reveal the information you desire.

Framing is a cognitive shortcut that provides an easy way to process and make sense of complex information. An essential leadership tool, framing makes communication more purposeful, effective, efficient, and on point.

This presentation is about how to use framing in the workplace as a communicator.

11:45 A.M.
(15 m) 
12:00 Noon
(30 m) 

Enhancing the “Enhancements” content experience

Anagha Deshpande (Pune)
Information developer, BMC Software

Paresh Naik (Pune)
Senior Manager, Information Design and Development, BMC Software

Sharing our story! Our team at BMC together redesigned the content experience for the “What’s new” page and achieved customer delight. Attend this interesting session to know how we enhanced the visual presentation of the “Enhancements” content by collaboration, creativity, and customer focus.

12:30 P.M.
(150 m) 
03:00 P.M.
(45 m) 

Towards an Easier User Journey: Reducing Service Requests

Rakhi Banerjee (Hyderabad)
Documentation Manager, Oracle Corporation

Karthik Gandham (Hyderabad)
Principal Technical Writer, Oracle Corporation

I’m not a support engineer. Why should I care about service requests?’

Most service requests can be avoided with better documentation and product design.

This session will provide a step-by-step approach to preventing service requests. We’ll look at specific techniques, case studies, and examples of documentation and product design. And, we’ll also look at some cases of how to improve documentation strategies. 

04:00 P.M.
(45 m)

Technical Communicators and Product Usability – 101
Speaker: Sangeeta Raghu-Punnadi (Pune)
Principal Technical Writer, Red Hat

In a market where there are numerous competing products, what is it that sets your product apart? A functionally good and easy to use product is what the users prefer. Is your product easy to use? “In a market where there are numerous competing products, what is it that sets your product apart? A functionally good and easy to use product is what the users prefer. Is your product easy to use? Can Technical Writers contribute to the product usability space? Good news!! As the first users of the product, we can help improve product usability. In this session, we will discuss:

• Basics of usability
• How to identify usability bugs using the usability heuristics
• How to get started

04:45 P.M.
(105 m)
06:30 P.M.
(45 m) 

Competitions and STC India Salary Survey Results
Nibu Thomas (Bengaluru)
Anindita Basu (Hyderabad)
Paresh Naik (Pune)

07:15 P.M.
(15 m)
07:30 P.M.
(60 m)

Kristina Halvorson – in conversation with Mugdha Bapat
Speaker: Kristina Halvorson (Minneapolis)
Content Strategy pioneer, CEO and founder of Brain Traffic

You can’t pronounce Content Strategy without mentioning Kristina Halvorson. Her book ‘Content Strategy for the Web’ is regularly credited with having “touched off the explosive growth of content strategy and its recognition as a critical field of practice” (Lou Rosenfeld).

Kristina is a celebrated speaker, well-known for her humorous, practical, and inspiring talks. She has appeared as a featured speaker at over 100 conferences around the world. Kristina’s articles and interviews have appeared on dozens of blogs, podcasts, online magazines, and other media.

To know more about Kristina and regale at the wealth of resources on content strategy, visit


About Mugdha Bapat
Mugdha Bapat worked as an Information Architect at IBM before moving to Rocket Software as Manager of Information Development Group in her current role. Passionate about design thinking and a big advocate of minimalism, Mugdha has conducted several sessions at the STC India annual conferences. Her design thinking workshops are absolutely popular in multiple cities across India.


If you find yourself wondering about the difference between #InformationArchitecture and #ContentStrategy, you don’t want to miss meeting Kristina Halvorson at the #STCindia Annual Conference!

This is Kristina’s first appearance at STC India Conference. Join us for a live interaction with Kristina on content strategy, user experience, and some more interesting topics. If you have any questions for Kristina, email them at

08:30 P.M.
(15 m) 
08:45 P.M.
(60 m)

Unconscious bias Vs User Experience
Diversity, Equity, and Inclusion in User Experience

Speaker: Wendy Ross (New York)
Chair, STC’s DEI Advisory Panel (DEIAP)

Wendy Ross is an STC Senior Member and former President of the STC Rochester, NYS Chapter. Wendy is the Chair of STC’s new Diversity, Equity, and Inclusion Advisory Panel (DEIAP) and is a candidate for a Doctorate of Education in Executive Leadership. Wendy is passionate about DEI and social justice and brings that passion to her technical communication and project management leadership.

Diversity, Equity, and Inclusion – not many of us think of these elements as something that will figure in creating a greater User Experience. But the world is changing, and these elements are increasingly affecting communicators around the world.

All people – and thus all UX and UA designers – have implicit biases. Whether positive or negative, implicit or unconscious bias is a matter of how our brains work. As diversity, equity, and inclusion initiatives grow, as communicators we must educate ourselves on ways to exclude our biases in our content and to work harder than ever to be inclusive and equitable in our content.

In this session, Wendy Ross will discuss some of the ways you can be more inclusive in creating user assistance and impacting UX design. Wendy will also discuss the role STC hopes to play in increasing community and equity within STC and through providing advice, checklists, and other solutions to our members.

Be privileged to attend the session covering a topic that is getting featured in STC India conference for the first time.