Why should you consider taxonomy for your business?
Speaker: Dr Anu SinghFiserv
Session information
Ever wondered why do we need an effective taxonomy?
An effective taxonomy paves way for an enhanced client experience and helps in finding, discovering, and sharing quality content for driving efficiencies of users.
With a well-planned taxonomy, you can create contextual and “in-the-moment” content that is well curated and personalized for user.
A strong taxonomy helps organizations impactfully reduce support calls, increases ROI through SEO findability, boosts customer self-service and enhances content discovery experiences of users.
This session will explore strategies for creating and managing taxonomy to organize and personalize information for users
About Dr Anu Singh
Dr Anu Singh is a creative disrupter with a Ph.D. in English Literature who believes in the enormity of the human mind, its thoughts, feelings and the social paradigm it creates and coexists in. Her mission is to close the gap between experiential learning of a user on products they use for the first time through content. Anu can help you connect the dots between a great product experience and a successful product adoption for customers with a focus on enabling client’s success through adaptive and predictive information around their needs.
Anu is associated with Fiserv for the past 15 years and currently works in the areas of Content Strategy and Operations. Anu loves reading about culture, new technologies and stories in the novel or short-story format.
