Translating goals into outcomes – A writer’s journey

Session information

A writer’s journey includes multiple facets, which are a combination of content strategy and content operations at various levels. And it becomes all the more interesting when a product includes multiple business units and writers. Let us understand different touchpoints along a larger customer journey and how a writer can contribute to a larger content narrative.

• Getting a holistic perspective of content and its deliverables
• Creating or understanding user journey maps
• Planning content for a product
• Implementing proper voice and tone for human touch
• Collaborating at multiple levels
• Understanding outcome-based analytics
• Addressing risks and other hurdles
• And connecting all pieces together!